Course Benefits

Benefits to you and your employer:

Benefits to your employer:

Apply the learning’s from this course and your website ranking and position will be boosted within the organic or natural search results pages of all the major India and global search engines.

By the end of this one-day training course you will know how to:

Maximize your return on investment (ROI)
Increase the quantity and quality of visitors to your website via search engine optimisation (SEO)
Improve the performance of your website
Maximize your marketing return on investment (ROI) to meet your short-term online marketing objectives
Ensure that growth in targeted traffic is sustained over the longer term

Benefits to you:

By demystifying search engine marketing and avoiding unnecessary jargon, this training course will show you how to get the most out of your search campaigns and budgets.

You will cover key search topics including:

Keyword phrases
Submitting to search engines and directories
Importance of onsite and third party links
How to measure your success

Who should attend

The Search Engine Optimisation (SEO) course is designed for marketers involved in online marketing wanting to get the very best results for their search engine marketing budget.

This will include:

Sales managers
Marketing managers
Online marketers
Consultants

If you're looking for something more advanced, why not take a look at our Advanced Search Engine Optimization (SEO) workshop?

Previous delegates include:

Experience Control Manager (Red Letter Days Ltd)
Marketing Membership Executive (The Caravan Club)
Digital Project Manager (Digital Prophets Limited)
Marketing Manager (SPS EU)

Outline programme

The Search Engine Optimization (SEO) course is a one-day training course on best practice search engine marketing.

Two-day training course
Search Engine Optimization can be teamed up with our Pay Per Click Advertising course to form a two-day training course: Search Engine Marketing: SEO & PPC Integration.

Here is the programme outline for this course:
Why search engine optimisation is so important

Introduction to search engines and how they work
Overview of all major search ranking factors that boost rankings
Latest developments of all major global and UK search engines

Identifying and using keyword phrases for SEO

Why choosing the right keyword phrases is critical
Understand the psychology of search behavior and user journeys to identify target keywords
Tools and techniques to identify high demand, profitable keywords
Methods for uncovering your competitors’ keyword phrases

Getting your site indexed in search engines

The importance of indexing content optimally in search engines
How to help the search engines index your most important and most up-to-date content
Understand what search engines need to fully index content in your website
Overview of tools such as Google Webmaster Tools to help diagnose indexing problems
Tactics to ensure all of your website assets (such as images, videos etc.) are indexed
How technology such as iFrames, JavaScript and AJAX may impact indexing and what to do
How to implement redirects correctly to ensure that your rankings do not suffer
Case studies showing you poor indexing in search engines

Boosting your rankings in search engines

Tactics to utilise high value, high demand target keyword phrases throughout your site
How best practice website design/architecture and coding will help boost your SEO efforts
Methods to avoid to ensure your website does not get penalised or banned
Case studies showing you examples of good and bad on-page optimisation

Link building

Overview of the importance of building high quality links to your website
Understand the myths and misconceptions of Google PageRank
Tools and best practice link building techniques
How to use blogs and other social media as effective tools in your SEO arsenal

Other important issues

The importance of a correctly configured web analytics solution such as Google Analytics
Benchmarking of your competitors with an overview of available tools and techniques
Overview of the pros and cons of outsourcing your SEO campaigns or keeping them inhouse
Checklist to help you define a comprehensive SEO brief for your agency partners
Checklist of all key considerations when launching a new website