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SEO / SEM / SMO / PPC/SMM Training Program

SEO Is the process of ranking a website in search engine like Google on popular keywords so that it drives visitor from search engines (Google,yahoo,bing etc) to our website.
OR
Search engine optimization consist of combination of two terms science and algorithms.Science is the logics which we use to promote our site and algorithms are the steps which we follow to execute our logics.

CAREER OPPURTUNITIES:-
• Web Marketing Advisor
• Manage your own Projects / Websites
• Manage your Own Brand Reputation on Internet
• Online Marketing Manager
• Digital Marketing Consultant
• Search Marketing Manager
• Work as a Free Lancer

COURSE-NAME:-SEO,SMO
DURATION OF COURSE:-2 Months
FEES:-7000
COURSE CONTENTS:-

  • Competitors Analysis
  • Keyword Research
  • Keyword Placement
  • Title Creation
  • Meta Tag Creation
  • Meta Description Creation
  • Content Optimization
  • Keyword Density
  • URL Structure Analysis
  • Content Creation
  • Image Optimization
  • Sitemap Creation
  • Use of robots.txt
  • Doorway Pages
  • Invisible Text
  • Cloaking

SEO Off Page Optimization tools:-

  • Search Engine Submission
  • Directory Submission
  • Article Submission
  • Press Release submission
  • Forums Posting
  • Link Building
  • One-Way
  • Two-Way / Reciprocal / Link Exchange
  • Three-Way
  • Blogs
  • Blogs Creation
  • Blogs submission
  • Blogs Commenting
  • Posting Free Classifieds
  • Google Mapping/Listing
  • Social Book marking
  • RSS feeds
  • Video optimization
  • Link Building

SEO TOOLS

  • Google Keyword Tool
  • Word Tracker
  • Keyword Spy
  • Keywords Position Checker
  • Keyword Density Checker
  • Google Analytics
  • Stats Counter

GOOGLE MAPS/PLACES Learn How to Promote Business locally through Google Places:-

  • RSS
  • Feedburner
  • SEO Softwares
  • SEO Plugins
  • Alexa
  • Google Insights
  • Feedburner
  • SEO Softwares
  • SEO Plugins
  • Alexa
  • Google Insights

SMO(Social media optimization):-

  • Using twitter,digg,delicious effectiveley
  • Creating excellent Facebook pages and using its apps
  • effective ways to promote through +1 and google plus pages,circles etc
  • using ping services
  • SMO through forum,blogs,articles etc

GOOGLE ANALYTICS:-

  • Tracking
  • Traffic analysis(in terms of pageviews,avg time,new visit vs old,coutry and language specific etc)
  • Creating goals and funnels
  • Increasing traffic by using it
  • custom reporting
  • Generating filtered reports

WEBMASTER TOOLS:-

  • checking malware in websites
  • Tracking and removing crawl errors
  • Creation and submission of sitemaps
  • Creation of Robots.txt and using it effectiveley
  • Analyzing search impression,CTR(click throug rate)etc
  • 301 redirect
  • See how your website looks to google and in other devices like tablets,mobile etc
  • Removing or addition of any page in google index
  • Measuring site speed

LIST OF PLACED STUDENTS

GOOGLE ADWORD CERTIFICTION COURSE
COURSE-NAME:-PPC(Pay per click),SMM(social media marketing)
COURSE DURATION:-1 month
COURSE FEE:-12000
COURSE CONTENTS:-

  • Introduction to AdWords
  • AdWords Account and Campaign Basics
  • AdWords Ad Formats
  • AdWords Targeting and Placements
  • AdWords Bidding and Budgeting
  • Policies and Ad Quality Topics
  • AdWords Billing and Payments
  • Display Advertising on the Google Display Network
  • Display Advertising on YouTube
  • AdWords Tools
  • Performance Monitoring and Conversion Tracking
  • Google Analytics
  • Optimizing Performance
  • Managing Multiple Accounts
  • Selling and Representing AdWords

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